ITV

Client : ITV Creates
Curator : Charlie Levine
Status : Completed 2019
Film : Electric Robin
Photography : Theo Deproost

NEON were commissioned by ITV, the UK’s largest independent broadcaster, to re-imagine their Ident (animated logos) to be shown between programming. Our ident took inspiration from the physical responses that takes place when watching great television. The ITV logo is re-imagined as hundreds of hairs that move, much like those on our arms!

The ident was displayed across all channels between the 21-27 October 2019.

NEON was founded to elevate the everyday. They empathise and listen to ensure their projects resonate with people who use them. They manipulate familiar materials in ways previously un-imagined. They design with every sense in mind. They deliver once in a lifetime emotional experiences.